AI-generated content is getting harder for the human eye to spot, but it may be getting easier for machines to recognize.Anthropic recently announced it will watermark AI-generated content. The technology can place an imperceptible watermark within AI-generated text. Unlike a watermark on an image, you won't see a logo, label, or disclaimer when you copy and paste the content.
If your marketing has been the thing sitting on the back burner while summer happened around you, you are not alone. But fall is coming fast, and the businesses that hit the ground running in the fall are the ones doing the work right now.Before you grab that last weekend on the lake, here is what we want you to think about.
You started your business to make money, not to be famous.So when it comes to marketing, the goal feels obvious. You want leads. You want the phone to ring. You want the form to fill out. You want customers, not followers.That instinct is right. Leads keep the lights on. Leads pay your team. Leads are the difference between a business that survives and one that closes its doors.But here is the problem almost every business runs into, usually without realizing it.People do not buy from businesses they have never heard of.
You start to wonder: is marketing just a scam? Did I waste my money? Is my business just not the kind that grows online?Here's what we'd tell you: probably none of those things are true.What's more likely? The route wasn't right. The destination still is.
Artificial Intelligence is everywhere. It can write copy, brainstorm code, and generate images in a matter of seconds. But if you are using AI to completely run your business’s marketing, you might be setting yourself up for an uncanny-valley sized problem.In the latest episode of our Monthly Marketing Minute, we break down the reality of using AI in digital marketing—where it shines, where it falls completely flat, and why human creativity will always have the upper hand.
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