We help many clients with their logo design needs. Occasionally, a client already knows that they want and provide us a with a sketch that we turn into a digital logo. We don't just copy what they have but also like to offer our professional opinion and advise on how to make it better. Check out the before and after of this logo design. What are your thoughts?
In this case, the client wanted to depict himself in the action figure and also include his American Bulldog "Spike" on the design. He is in the Air Conditioning and Heating business and wanted to make sure that his logo included some clues about that.
We offered him some initial ideas on what we would change and he agreed with our suggestions which is why the final version looks slightly different.

AI-generated content is getting harder for the human eye to spot, but it may be getting easier for machines to recognize.Anthropic recently announced it will watermark AI-generated content. The technology can place an imperceptible watermark within AI-generated text. Unlike a watermark on an image, you won't see a logo, label, or disclaimer when you copy and paste the content.
If your marketing has been the thing sitting on the back burner while summer happened around you, you are not alone. But fall is coming fast, and the businesses that hit the ground running in the fall are the ones doing the work right now.Before you grab that last weekend on the lake, here is what we want you to think about.
You started your business to make money, not to be famous.So when it comes to marketing, the goal feels obvious. You want leads. You want the phone to ring. You want the form to fill out. You want customers, not followers.That instinct is right. Leads keep the lights on. Leads pay your team. Leads are the difference between a business that survives and one that closes its doors.But here is the problem almost every business runs into, usually without realizing it.People do not buy from businesses they have never heard of.
You start to wonder: is marketing just a scam? Did I waste my money? Is my business just not the kind that grows online?Here's what we'd tell you: probably none of those things are true.What's more likely? The route wasn't right. The destination still is.